Making the right pricing decisions has never been more important – or more complex. It’s essential to understand price sensitivity and the impact of price changes relative to your portfolio and key competitors. Our solutions address:
- Base price elasticity
- Cross price elasticity
- Price gap
- Price threshold
We can help you answer questions such as:
- How will price increases or decreases impact my sales and profit?
- How should I price my products versus other products within my portfolio and versus the competition? What are the optimal price gaps?
- Are there key price points where I can maximize volume?
- Are there major price thresholds where there is significant volume risk?
- How sensitive are my products to price changes versus other products in my own portfolio and among competitors? Are they elastic or inelastic, and what does that mean?