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Marketing Program Evaluation and Testing

Select the best product or support program and improve program execution. Understand performance of all marketing programs relative to each other, addressing all of major areas including:

  • Marketing mix
  • Media mix
  • Promotion evaluation

Marketing Evaluation can answer questions such as:

  • How do I select the right test and control market(s)?
  • What media options can increase my reach and penetration?
  • How much incremental volume does my marketing support generate?
  • How effective is one marketing program versus another? What is their ROI?
  • Is my media plan/copy effective, or should I change the programming mix?

 

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