Select the best product or support program and improve program execution. Understand performance of all marketing programs relative to each other, addressing all of major areas including:
- Marketing mix
- Media mix
- Promotion evaluation
Marketing Evaluation can answer questions such as:
- How do I select the right test and control market(s)?
- What media options can increase my reach and penetration?
- How much incremental volume does my marketing support generate?
- How effective is one marketing program versus another? What is their ROI?
- Is my media plan/copy effective, or should I change the programming mix?
