Consumers have more choices than ever leading to changing buying habits and attitudes toward brands and products. Assess performance and brand composition relative to competition. Our comprehensive consumer tracking metrics help you understand and address:
- Source of volume/buyer flow analysis
Consumer & Shopper Behavior can answer questions such as:
- Who are the loyal buyers of my brand?
- What is their propensity to buy other brands?
- What is the market structure of my category, and what is the decision hierarchy?
- How do my brand and the competition cluster against key purchase and product attributes?