The NPD Group: Australians Began Turning to Restaurant Pick-Up and Delivery Services Prior to Government Restrictions in Response to COVID-19 Pandemic

SYDNEY, Australia, March 31, 2020 - Though it wasn’t until mid-March when the Australian government began announcing social distancing restrictions on dining establishments such as pubs, restaurants and cafes, Australians were already beginning to change their dining behaviour in February, according to traffic share data* from global information company, The NPD Group’s ongoing foodservice market research, CREST®.

In February 2020, when customers began to practice social distancing, shares of dine in occasions at restaurants dropped 4 percentage points * compared to February 2019. Coffee shops, another on-premises channel where people enjoy their lattes and cappuccinos, experienced a slight traffic decline. There were, however, increases in most of the off premises occasions, including delivery, pick-up, and drive-thru services. In February, off premises dining increased by 10%*.

The quick service restaurant (QSR) channel, which represents the bulk of Australian restaurant transactions, saw increases in February 2020 vs. February 2019, with Pizza QSR experiencing the most significant increase, offering one of the most convenient restaurant meals that can be shared and consumed off premise. QSR burger - the industry leader for a couple of years - decreased in traffic.

Younger consumers had stronger increases in raw traffic share whilst there was a noticeable change in February’s traffic share direction for consumers ages 50-plus. Worried elderly customers followed government guidance to avoid crowded places; and as a result, foot traffic for the 50-plus age group demographic dropped in February 2020 by almost 15%*.

Gimantha Jayasinghe, Senior Vice President and Deputy Managing Director Asia Pacific at The NPD Group said:

“Growth in the Australian foodservice industry has been flat over the last two years, with consumers switching to lower-priced channels like fast food and retail. The bushfires that relentlessly ravaged the country for weeks had further crippled the already low consumer confidence. Now, the foodservice industry is facing a new challenge as we work to control the spread of COVID-19. The industry is changing very quickly and moving to pick-up and delivery only options. Full-service restaurants and cafes are adapting to the current situation by introducing take away and delivery friendly menus. NPD has also seen strong demand for ‘in-store hygiene’ and ‘contactless’ delivery.”

 

* Analysis are based on preliminary, unweighted data. As such, findings shall be interpreted from a directional standpoint only



Related Content
Dine-In Restaurant Visit Declines Soften in February When Restrictions in the Largest Canadian Provinces Were Eased
Dine-In Restaurant Visit Declines Soften in February When Restrictions in the Largest Canadian Provinces Were Eased

The pent-up demand for indoor dining was evident in February after dine-in restrictions were eased in Canada’s largest provinces. Dine-in restaurant visits increased by 10.5 million in February compared to January on-premises visits.

Which Comes First: The Chicken or the Burger?
Which Comes First: The Chicken or the Burger?

There is no doubt that chicken sandwiches have gained a lot of attention over the past few years as more chicken restaurant concepts have opened and more chicken sandwiches have appeared on menus. The question is: Have these sandwich sensations knocked burgers from their perch as the top entrée item ordered at Canadian restaurants?

Which Rules the Roost in Canada When It Comes to Restaurant Orders: Burgers or Chicken Sandwiches?
Which Rules the Roost in Canada When It Comes to Restaurant Orders: Burgers or Chicken Sandwiches?

All the buzz about chicken sandwich wars raises the question, have these sandwich warriors knocked burgers off their perch as the top entrée ordered at Canadian restaurants?

Despite Rising Restrictions, A Steady Flow of Canadian Consumers Turned to Their Favourite Restaurants in 2020
Despite Rising Restrictions, A Steady Flow of Canadian Consumers Turned to Their Favourite Restaurants in 2020

All off-premise order modes grew by varying degrees in 2020, while on-premise/dine-in orders declined by double-digits in 2020, according to The NPD Group


Press Contact

Anna Ludkovskaya
anna.ludkovskaya@gmail.com

The NPD Group, Russia
Vozdvizhenka 10, 3rd floor
Moscow 125009, Russia

Want more?

Complete this form to hear from NPD.


Want more?

Complete this form to hear from NPD.

We will not sell your information. View privacy notice | Cookie Settings.