Date: Thursday, April 18 | 12:00 p.m. – 12:40 p.m.
Location: AP Shinbashi, Tokyo
Presenters: Sayaka Azuma, Account Manager, Japan Foodservice, and Kaori Kawabata, Account Manager, Japan Sports
Overview: MarkeMedia Days is the event for Marketers across all industries and over 1,000 participants are expected to participate including ad agency, IT, service, retail/trade, food manufacturer.
Sayaka Azuma will lead the presentation entitled “Marketing strategies to respond to changing consumer behavior and needs – Data usage techniques learned from global brands”, and Kaori Kawabata will share the case-study for Sports industry.Learn More
U.S. Food Summit
Date: Tuesday, April 23 | 1:00 p.m. – 5:00 p.m.
Wednesday, April 24 | 8:00 a.m. – 12:30 p.m.
Location: Chicago, IL | Radisson Blu Aqua Hotel
Overview: At the 2019 NPD Food Summit, we will dive into the current consumer decision-making mindset, and explore how all players in the food industry can engage in new ways along their Path to Consumption® in order to win the moment. Competition is tougher than ever. People just want to eat – they don’t care if their meals are sourced from a restaurant, a retailer, or somewhere else. Winning the Moment requires creativity, innovation, and a deep understanding of when and where you have the most influence. Discover how to make sure your product or brand is prominent in the consumer’s decision set.